Winter Wonderland

Saturday, December 5th

A visit to Winter Wonderland in Downtown Bradenton is a magical experience!

Winter Wonderland transforms Bradenton’s historic Old Main Street into a festive holiday destination filled with seasonal cheer and family-friendly fun. Guests can enjoy live holiday performances, shop for unique gifts from local vendors, and savor a variety of food and seasonal treats. As snow falls from the sky, children can experience the magic of winter in Florida by racing down the snow slide and playing in a winter-inspired wonderland. This beloved annual celebration brings the community together to create lasting holiday memories in the heart of downtown Bradenton.

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Event Details

Yes! This event is free to the public. The only money you will need is for holiday shopping or food you’ll purchase along the way. 

Winter Wonderland runs from 5:00-8:00pm on Saturday, December 5th. 

The City Centre Parking Garage above Orange Blossom is free to the public, and its entrance is off 10th street across from The Bishop Museum of Science and Nature. For a full list of downtown parking, click here – Downtown Parking – Bradenton, Florida

We have something for everyone at Winter Wonderland! From a giant snow slide and carnival games for the kids, unique holiday shopping for the present buyers, 18 different food, dessert, and drink vendors for the foodies, larger than life photo ops for the social media lovers, and of course, the classic Christmas tree in the center of it all for the warm fuzzy holiday feels. 

I’m so glad you asked! There will be a holiday COSTUME CONTEST held at our photo frame at the corner of Old Main and 4th Ave. Come show off your holiday spirit and enter to win fabulous gift baskets put together by your favorite vendors and downtown businesses. 

2026 Winter Wonderland Sponsors